Google Confirms Making “Tweaks” To The Search Results But Says No “Update” To Announce

Google says that last update the SEO community noticed was not related to the Penguin or Panda algorithms.

Yesterday, the SEO community noticed large fluctuations and changes in the Google search results. In addition, many of the automated Google tracking tools, such as Mozcast all suggested a major Google algorithm update has touched down.
We asked Google about this and the company told us that, “as usual,” it is “continuing to make tweaks” to the search results but at this time, it has no “specific “update” to announce.” Google also confirmed that whatever the community and the tools spotted, it was unrelated to the Google Panda Update or the Google Penguin update.
Some suspected it might be related to the mass mobile warnings being sent out earlier in January about non-mobile-friendly websites. But based on my research, whatever happened yesterday was unrelated to mobile-specific sites.
It is unclear right now what this “tweak” was, if anything. But Google has said, again, it was not related to Penguin or Panda.

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Search Engine Optimization:Bing Ads Rolling Out Updates To Quality Score Reporting

Bing Ads Rolling Out Updates To Quality Score Reporting

Changes are designed to make quality score more informative and easier to use.

Over the next few days, Bing Ads will be rolling out changes to its quality score reporting. The update only affects how quality score gets reported; ad and keyword performance fundamentals won’t be impacted.
Here’s what you’ll start seeing in your accounts:
1. Earlier quality scores. When an ad launches and there isn’t enough data on it yet, Bing Ads will show a quality score “based on marketplace data” instead of showing a blank “-” in the quality score column, . This update will roll out in the U.S. first and then globally.
2. Reporting based on exact matching. Quality score will be reported based on “search queries and other inputs that match your keywords exactly” to be more reflective of the key factors that determine ad visibility in the auction. Basically, the quality scores you see should be a clearer indication of how effective your ads and keywords are.
3. Updated terminology. Quality score factors will reflect those found in Google AdWords to make them easier to compare and reduce friction for users of both platforms. The following sub-components will be reported as Above Average, Average or Below Average.

• Keyword relevance is now Expected click-through rate
• Landing page relevance is now Ad relevance
• Landing page user experience is now Landing page experience

Generally, Bing Ads recommends monitoring keywords with quality scores lower than 6 and making adjustments to improve performance.
It’s important to note that historic quality scores won’t be overwritten by this update.
And to reiterate, these changes aren’t going to have any effect on the way your ads perform. They are designed to make quality score easier to use as a guide to where to focus your efforts in making improvements.

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Search Engine Optimization:Yahoo Gemini Gaining Mobile Search Share, But Not At Google’s Expense, Yet

Yahoo Gemini Gaining Mobile Search Share, But Not At Google’s Expense, Yet

A criticism of the Yahoo Bing partnership is that the two have merely traded market share rather than cut into Google's lead. Gemini's growth in mobile search traffic share so far appears to be following that same pattern.

Yahoo launched its native and mobile search advertising platform, Gemini, last February, and since then there has been scant data released about its performance. When RKG noted in its fourth quarter digital marketing report that Yahoo Gemini had rapidly escalated mobile search ad serving in the second half of 2014, it caught my attention.
The digital marketing agency reported that, among its retail-centric clients that have opted in to the platform, Gemini ramped from serving roughly 4 percent of mobile search traffic on the Yahoo Bing Network at the beginning of Q3 to 27 percent by the end of Q4 2014.

Source: RKG

Gemini serves search ads on Yahoo.com and its partner sites on tablets and smartphones. Before Gemini, all of Yahoo’s mobile search traffic was served by Bing Ads.

Yahoo’s Gain Is Bing’s Loss

I asked Mark Ballard, Director of Research at Merkle (which acquired RKG last year) and the author of the report, if any of the growth was the result of Yahoo gaining share from the overall pie — i.e. from Google — or if rather than transitioning traffic from Bing Ads to Yahoo ad serving. Ballard checked and responded:

“It does look like the spike in Gemini traffic is coming almost entirely at the expense of mobile ads served by Bing.”

Bing Ads’ decline mirrors Gemini’s growth in the follow-up chart Ballard provided below which shows Bing Ads and Gemini’s share of overall mobile search traffic among RKG’s client set.

Source: RKG

RKG previously reported it first noticed traffic transitioning to Gemini on March 10th, 2014, when “Yahoo unexpectedly began migrating a small amount of mobile traffic from select Bing accounts to the new platform, with a second wave beginning April 1st.”
As for performance, at this point Ballard doesn’t see any clear differences between mobile search ads served by Bing and those served by Gemini. “Conversion rates and average sales-per-click are similar.” Though he adds, “That could change as Gemini traffic ramps up and advertisers have more data to work with to optimize their programs.”
Yahoo has said that eventually Gemini will serve all of its mobile search traffic instead of Bing. Ballard noted in the report that as Gemini assumes greater volume advertisers “may be approaching a point where holding out is no longer a good option.”

Going After “Non-Exclusive” Mobile Search

You may be wondering how Yahoo is able to push its own mobile search ad serving without violating its partnership with Microsoft (known as the search alliance) in which Microsoft powers Yahoo search and search ads. When Yahoo and Microsoft entered into the search alliance in 2010, mobile was left off the table.
Here’s how Microsoft now explains that decision on the Bing Ads FAQ page about Gemini:

Under the Search Alliance, mobile was deemed as so important to advertisers, that it was left as non-exclusive, so that both Yahoo and Microsoft could innovate rapidly on new mobile products and platforms for the benefit of advertisers.

I have trouble buying this argument since there was little movement on mobile search innovation by either company in the years immediately following the agreement. Regardless, the deal left mobile search open for Yahoo and, unlike her predecessors, Yahoo’s CEO, Marissa Mayer, is going after it.

(Re-)Building Search Ad Tech & Volume

Gemini is Yahoo’s first big effort to “innovate rapidly” in mobile search on its own and its first major investment in search ad tech generally since the alliance began.
Mayer has been working to build Yahoo’s search capabilities back up since taking the CEO role in 2012. “At Yahoo, we believe deeply in search – it’s an area of investment and opportunity for us,” Mayer wrote when announcing Yahoo’s deal with Firefox to replace Google as the browser’s default search engine in the U.S. last November.
Mayer has also been gunning to change — or get out of — the fraught partnership. In an interview with Marketing Land following the Firefox deal, Mayer said,

“I think that if you look at the overall search space, in Yahoo’s case, we’ve been trading share with our partner Microsoft for some time.”

That’s putting it kindly — Bing’s search share has grown at Yahoo’s expense since the two companies paired up. The partnership hasn’t taken share from Google, and the revenue per search hasn’t amounted to what Yahoo expected.
The Firefox deal, on the other hand, appears to be moving the needle. Yahoo’s U.S. search share increased from 8.6 percent in November to 10.4 percent in January, and at Google’s expense, according to StatCounter.
The volume coming through Gemini might be small potatoes now, but Yahoo’s investment in search ad tech, along with the Firefox deal, highlight Mayer’s ambitions for faster search growth. (Search has also been the bright spot in the company’s earnings as display revenues continue to decline.) Yahoo may feel it’s in a better position to back out of the alliance as it comes up on the five-year mark this month now that it has Gemini for ad serving that could eventually include desktop ads as well.
But, if RKG’s client set is any indication, Gemini’s growth to this point comes by simply siphoning traffic back from Bing, and not by attracting new investment that could affect Google’s mobile search share. Gemini’s feature and targeting capabilities aren’t on par with Bing Ads or AdWords yet, and its coupling of search ad serving with native ad serving in one platform won’t be a unique calling card when Bing Ads starts native ad serving on MSN. Is it too early to be expecting much more than a traffic shift from Bing to Yahoo? Maybe, but that second graph certainly shows it’s going to take a lot more investment and innovation for Gemini to go beyond “trading share” with Bing.

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How To Incorporating SEO into your Brand Building?

Impersonal facts are not what determine the buying decisions of people.  They rely on how they think, their perspective and how they believe or interpret circumstances to be.  They put an ‘emotional spin’ to the information based on their mood or gut feeling which affects and alters your SEO efforts significantly.
Many marketers and SEO consultants focus primarily on the technical hassles of achieving high rankings in search engines. Authority building or online branding is fairly similar to the normal SEO practices and is what most marketers are used to. Improving your site visibility by building a solid brand consists of you doing two things; what you do on your site and what you do outside of it. So, how do you go about it?
Choose a Niche and Perfect it
The quickest way to brand yourself and build a name for your business in this highly competitive industry is to build your brand’s topical expertise.  This is due to a handful of reasons which include:

• You provide your brand a solid, unique selling point when you prove your industry expertise
• It is simpler to delve and expand more in competitive areas of your field when you have established your brand and position yourself as an expert
• The search engines favor brands that have established themselves in their industry as being experts

Optimize Titles of Your Pages with Your Brand Name
Ensure your website’s title pages are optimized with your brand name, particularly on the pages that receive social shares, have a better chance of ranking for popular keywords and sends out huge brand signals.  This will ensure your brand is more visible on social networking sites and various other channels like Google search results.
Keep your SEO and Branding Consistent
Since quality content on your site is how search engines will find you, you will need to ensure you include all keywords and phrases that your potential consumers are searching for. You must be creative with your content.
It is important that on every level you understand your brand so you will create unique and interesting content that will attract the search engines. This content should attract and appeal to your specific buyer personas as well. As your brand ideas and concepts come together, you should use phrases and keywords that will reach buyers online. The personas you target, the problems your products will fix and your unique selling presentation will define your image and business as well as provide the phrases your potential customers will use to find your brand.
Brand Image Alt Tagging
When you engage in different online areas, your brand logo images should contain alt tags that are branded. Since brand searches will often display image universal results, you will want to dominate your brand in this area as well as image search.
With all the changes these days in marketing, ranking your websites online should also change. Search engine optimization is no longer just a sales channel, but also a brand awareness tool that is quite powerful. This is why it might be a good idea to looking into services such as MajesticSEM Packages to really be successful in all your SEO and branding campaigns.

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Search Engine Optimization for Dynamic Websites?

Though google declare that they now list dynamic pages, and they do, powerful internet sites however need very skilled SEO (SEO) therapy. Dynamic pages are great for the end-users, however, they seriously do not occur for the search-engines, as those pages are usually created by users once they chose some specific factors on the website. And, since crawlers can not use these variables, they don’t see the pages. The ecommerce internet sites alongside large websites tend to be examples of dynamic web sites and so, require an altogether different type of search engine marketing (SEO) treatment.

What is the therapy?

Vibrant URLs tend to be converted into search-engine friendly URLs: It really is a wonderful option to capture the attention of the search engines.

Paid addition and trusted feed programs in addition help powerful web sites getting crawled by Google along with other search-engines

And, though you can find hundreds (or even thousands) of SEO (Search Engine Optimization) agencies/companies available to you, you should be additional careful when finalising one dynamic those sites Search Engine Optimization India company.

Start with its portfolio. Begin to see the style of work this has carried out in the last. If you should be unhappy with the particular services this has offered in yesteryear, you should progress for a much better option.

Ask this agency to offer a summary of customers that one may communicate with. Additionally, don’t forget to have an informal speak to their particular SEO (SEO) staff to see whether they can handle assisting you to achieve the required outcomes or not. In many of instances, could immediately have the thing.

If you already have no idea the direction to go in your search, you are able to use the internet and discover a couple of great dynamic the internet sites SEO (Search Engine Optimization) service providers, which match your spending plan figure aswell. You can also speak to folks you think will allow you to within search. Available globe, it’s always an individual who understands somebody in the industry.

Besides searching for the major search engines Optimization (SEO) help, you may consider such things as SMO (social media marketing Optimization) to achieve to your target public with additional precision. Here once more, a professional company would help you out.

Hope this informative article makes it possible to learn more on search engine marketing (SEO) for dynamic web pages! We’ll produce even more articles (with increased detailed information) about this exact same subject, thus I require feedback from your side. It is usually a fantastic sensation when you leave your feedback as to how the article helped you. Thank you for sparing your valuable time on this article!

At Jumphigher worldwide, we all know the complexities involved in carrying out SEO (Search Engine Optimization) for dynamic internet sites and have now aided scores of businesses rank their websites on Bing alongside significant se’s. We could do that available too, and would like to have you as our client.

To learn more about Search Engine Optimization India, social news optimization and all sorts of SEO Providers, you will be welcome at At Jumphigher worldwide

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Be Skilled At Affiliate Marketing

The affiliate marketing world is very large. It is also very profitable, and you can definitely start a career in it. There is a wealth of affiliate marketing information and tips available that can help you to succeed. Read on to learn some successful techniques for affiliate marketers.
Let your visitors and readers know when you're using affiliate marketing. They usually will give you a positive result. Remember that honesty is always the best policy. Explaining to your readers why you are subscribing to affiliate marketing programs will help them see how the products are related to the content of your website.
If you want to have immediate access to your money, you should choose an affiliate company that has many payment options. Some affiliate companies will only mail a check for payment to you after you have reached a pre determined dollar amount. Others will pay you through direct deposit or other payment methods such as PayPal and AlertPay.
You may be surprised at the positive reaction you will receive when you are willing to be upfront about your use of affiliate marketing. Never be dishonest when dealing in affiliate marketing. When you show your customers the reasons you use this type of marketing, they will probably be more responsive.
Explore options for secret links. There are ways out there to put unobtrusive links to affiliates in your content without making the links obvious. It is important to use these, but at the same time allow the user to have a knowledge that they are present. Tell your readers why you chose to place the links so that tehy will not remain skeptical.
Understand your audience to have success in affiliate marketing. You have to apply yourself to meet the demands of your visitors. Research what draws them to your site. What are your visitors reading on your site?
Knowing what is happening with your website in real time is essential. This information can reveal the amount of traffic to your website and provide details about purchasing habits.

super affiliate machine bonus Every affiliate website is different. Amongst them are those that are a pain to browse. Some affiliate programs with crappy sites can still make affiliates money, so they shouldn't let a bad site put them off completely. Being helpful builds trusts and can bring in more purchases.

Google Ads, and other paid advertising, can bring in the most profit from affiliate marketing. Purchasing ad space will help you gain sales and will get more people to your site.
One of the best things an affiliate marketer can do is to create the feeling that you are related to the business you're associated with. Sometimes, it is best if you make the links feel almost transparent. When you use proper affiliate marketing methods, you will be viewed as more than just an affiliate, but a partner.
Honesty about his business is one of the most important things a good affiliate marketer knows he must hold onto. Inform your readers about affiliate programs you promote, especially if you are writing articles, reviews or blog entries that include your affiliate links. When the visitors feel you are not honest about your affiliations to the retailer, they can easily bypass your site and go directly to the merchant to buy the product they want.

 If you want to make a lot of money in your affiliate marketing venture, go for companies that convert customers easily. Your goal should be around one percent.

Tell your readers up front that you're part of an affiliate program. Readers appreciate honesty and will opt to assist you earn money when they know this.
Try using trivia questions on your banner ads that allow the customers to visit by answering them. Most visitors cannot abstain from clicking your lead banner. Offer an additional incentive by giving a coupon to customers who correctly answer.
Affiliate marketing has a high potential for a steady income. Just like any marketing strategy, education is the cornerstone to success in affiliate marketing.

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Small Businesses Still Want $500 SEO

 

 

 SEO Evolution: Sell, Discover, Deliver & Report on Highly Converting Keywords 

Most search marketing agencies don’t have clients with astronomical marketing budgets. It’s a rare day when an agency lands a client like Proctor & Gamble, which in 2013 spent $234 million on Internet marketing. What you could do with a chunk of change like that! Chances are, you get pumped when a client comes in with a few thousand to spend every month. Most small marketing agencies’ clients don’t even have that.

Can Your Clients Afford SEO in 2015?

In December 2014, a survey of small online marketing agencies found that the reality is a client with a search marketing budget of $500 to $1,500 per month. Every client, whether the budget is on the low end or the high end, expects great things. Small budgets are a big challenge — especially when the clients have no idea that their grand expectations don’t match their tiny budgets.
The survey found that small business clients allocated 36 percent of their marketing budgets to SEO. That’s more than twice the amount spent on other online marketing services (12 percent each to PPC, email marketing, and social media marketing).

SEO on $500 per Month

Generally speaking, a small business should invest in SEO, but many of the most effective tactics covered here on Search Engine Watchare out of reach. SEO is a far more delicate operation than it was when you could almost effortlessly get endless cheap directory listings and not worry about Panda and Penguin. Those days are long gone. Content marketing is now synonymous with SEO and it is a huge undertaking.
But while the work has become more challenging and time-consuming, according to the survey, search marketing firms don’t expect small business marketing budgets to increase much in 2015. So while the workload, time and effort increase, budgets remain stagnant. So...what can be done with $500?

Optimized Website

Some small businesses actually had the money to spend on a website in 2014. According to the survey, 36 percent of small businesses marketing budgets were allocated to website development. That’s actually a very promising statistic for the future of online marketing. Clients are finally getting it — a shoddy website doesn’t convert. Spending money on search marketing to send traffic to a bad website is not smart. A client with a good website makes our job so much easier.
Of those that did invest in website design and development, 51 percent spent between $1,500 and $4,000 and about 12 percent spent $4,001 to $10,000. Website design and development is a service that any small marketing agency can offer or outsource. Clearly there is demand for it!
Even a client with zero to spend on website development can certainly make some improvements. Spend a little time evaluating the site and make recommendations for the client to do on his or her own. Every website can benefit from adding fresh content, titles, descriptions, fixing typos, broken links, missing images, etc.

Go Local

According to Moz’s 2014 Local Ranking Factors, 14.7 percent of local SEO can be accomplished by manually claiming the client’s Google My Business profile listing and enhancing it. Every small marketing agency can handle that without too much time, effort, and expense - 15.5 percent can be done with external local signals like NAP consistency, citation volume, and Internet yellow pages.

Where the Money Goes

The Moz survey estimates that link signals, including inbound anchor text, linking domain quality, and linking domain quantity, account for nearly 20 percent of a site’s ability to rank locally and even more for non-local businesses. Improving link signals may be beyond the budget of the $500 small business budget.
Start with a blog. According to HubSpot, companies that blog more than 15 times per month get five times the traffic that companies that don’t. Additionally, the Moz study found that onsite SEO accounts for 21 percent of a site’s ability to rank and blogs are great for onsite SEO. Maximize the chance of getting noticed by writing about trending news events or expanding on other author’s blog posts. Spend every last dollar working to promote your content to others and ultimately earn the links that will build your domains and page authority.
Promoting the content is the hard part, which is why nearly 59 percent of small marketing agencies turn to partner firms that have a good infrastructure in place.

Everything Else

• PPC: Whether or not to allocate a portion of the budget PPC can be a tough call. SEO takes time to "work" and PPC is pretty immediate. Depending on the size of the budget, it might be wise to put aside money for PPC, at least until the SEO campaign gets some traction. A PPC retargeting campaign may be all you need and you won’t have to worry about unqualified traffic.
• Social: Small businesses don’t typically spend much on social media, probably because they don’t see the need to pay someone to run it. It goes on the list of DIY projects for many a small business that intends to get around to it someday. Most don’t get around to it, or don’t do it well. You can earn some goodwill by setting up a Facebook and Twitter page (easy to do) and directing the client to share all the content you’re creating on their social media pages. Maybe someday, the client will have the budget for a social media campaign and they’ll turn it over to you.
• Email Marketing: There’s still no glamour in email marketing even though data proves that email marketing is one of the best search marketing tactics around. Email marketing can be done on a shoestring budget and much like social media marketing, you can guide/push your SEO clients to do email marketing on their own if they can’t afford to pay you to manage a campaign.

Conclusion

In 2015, the top three in demand marketing services will be SEO, website development, and social media. Few small businesses have the budget to do it all. But with a combination of your expertise, outsourcing, and client participation, a small budget can go far enough.

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